"Welcome to Emporium, a Heimstone virtual mall I created, featuring 9 specialized stores taking its inspiration around outdoor activities." Alix Petit
Press play to watch Heimstone Creative Director & Founder explain her vision for Emporium the AW22-23 Collection for Heimstone. (3 minute)
Emporium includes 9 specialized imaginary stores, therefore 9 capsules that will be unveiled from July 12th to December 2022.
Capsule #2/9 The Bay launching on July 26th 9AM.
The Bay is the centennial beach shop halfway between inflatable floating items, swimsuits, parasols, braseros, magazines and sun beds.
For this second capsule, Alix immersed herself in her family memories tucked in the sunny capes of the French Riviera. Where rocks and pebbles are kings, she got moved and got inspired by everything that has not changed. The sunbeds, the sunshades, the pétanque, mint syrup in ice cold water or petits jaunes, it is up to you. A cultural heritage that screams to take the time and enjoy the power of now.
And this is how Summer goes by at Heimstone : The Bay calls in the aesthetic universe of the eastern south of France against a backdrop of viscose veils as light and soft as trade wind. The ideal fabric when heat hits records. Created as a duo, Alix offers the Sprinkle print on a black “zodiac” backdrop or on a white “fior di latte” backdrop to serve a wardrobe halfway in between urban and leisure-like, the necessary balance for minimalist suitcases. At Heimstone, we like travelling light!
Black Seeds is the ultimate garden center that knew how to stay ahead of the game and kept up with its time to satisfy the demand for eco-responsible seeds.
Ideal for a pre-shot of tropical chlorophyll, the shop of this supplier specialized in worldwide expeditions kind of looks like a scene from the movie Out of Africa.
Let go of your preconceived ideas on the Dutch camper wearing the socks/sandals combo, who inherited his stainless steel tableware from aunt Christa.
Beware, camping will grow on you.
Temple dedicated to outdoor hobbies, hunting and fishing atmosphere most of all, but also pétanque (the boules French game), archery and beekeeping recently.
Colors and fine arts paradise. Newbies NOT welcome! Slightly haughty, this address tucked in the heart of the bohemian neighborhood of the city is home to supply only the most expert of oil painting, acrylic and other aquarelle techniques.
Here we are making art.
Since the successful launch of « Women who run with the wolves » by Clarissa Pinkola Estés, sacred feminine wilderness is all the rage. And so is the Gipsyland turnover. Carlotta had trouble making ends meet since the opening of the shop she had dreamt about.
Rumor says that matches are quicker than on Tinder in this den of technology. Being a pro of cables and stuff would bring people closer. Every week, customers would hang out and be all nostalgic about Sega, cathode-ray tube monitors and arcade games.
PLAY PAUSE REPEAT
Margo’s soul, who brings the art of mixology to a whole different level, is as glittering as her eclectic branch. Push the door in a quest for good spirits, leave the place with your taste buds and pupils delighted in the greatest refinement there is.