Heimstone, a ready-to-wear fashion brand, designs unique places to bring the brand to life and create moments of sharing and inspiration.

For this new winter season, Heimstone designs and produces a vertiginous pop-up, at an altitude of 2300 m, at La Folie Douce of Val d'Isère.

An emblematic place to spend festive moments, appreciate the extraordinary view of the mountain and enjoy winter sports, our Heimstone après-ski collections have naturally found their place at La Folie Douce.

A unique place that shares the same values as Heimstone: singularity, freedom and authenticity.

Available in Val-d’Isère on February 18th


Guided by her brush, her dreams and her travels, Alix Petit frees herself from trends to bring out the essential and give life to her creations. The Heimstone collections tell stories and travels.
 This après-ski collection "Val-d'Isère" is a tribute from Alix Petit to the beauty of the mountains, the fresh air and the unique lifestyle that only the mountains can offer.